Jurnal Ilmiah ADBIS (Administrasi Bisnis)

Pengaruh Kompensasi Terhadap Organizational Citizenship Behavior (OCB)

Vanesa Nurul Aulia, Acep Hilman, Iis Miati — Mon, 26 Aug 2024 00:00:00 +0700

This research aims to determine the effect of compensation on organizational citizenship behavior (OCB) in a study of Mangkubumi Indah Hotel employees. This research uses a quantitative approach with descriptive methods. The population was 32 people using the census technique. The data collection techniques used were literature study, field study (observation, interviews and questionnaires). The instruments were allocated to experts and then tested on respondents and analyzed using the IBM SPSS Version 25 application method. The results of the questionnaire were analyzed using validity and reliability tests. By conducting hypothesis testing through simple linear regression analysis tests and coefficient of determination tests (r2). The results of the research show that there is a positive and significant influence between compensation variables on organizational citizenship behavior (OCB). This is proven by the results of the coefficient of determination which shows the number 0.631 if the percentage is 63.1%. It can be presented if the compensation variable explains variations in variables with a strength of influence on organizational citizenship behavior (OCB) of 63.1% and the remainder is influenced by other variables of 36. 9% which are not the focus in this research.

Pengaruh Kualitas Produk Terhadap Minat Beli Sepeda Motor Honda Beat

Fahmi Idris, Rudi Setiawan, Teguh Heri Widodo — Mon, 26 Aug 2024 00:00:00 +0700

This research aims to determine the extent of the influence of product quality on purchase intention. The research method is referred to as associative research, and data were collected through literature research, the Internet, and field research (observation, interviews, and questionnaires). The tests include simple linear regression analysis, the coefficient of determination, and hypothesis testing. The sample size of this research is 94 respondents. Based on the coefficient of determination with an R-square value of 0.570, the influence of product quality on purchase intention is 57%, while the remaining 43% is influenced by other variables not examined. Based on the t-test results, since the t-value > t-table (0.582 > 0.345), the product quality variable has a significant influence on purchase intention. This explains that H0 is rejected and Ha is accepted. To increase purchase intention, the company must continuously improve product quality, particularly in terms of conformance by enhancing product consistency and improving product features. Thus, this research can provide important contributions to understanding how product quality can influence consumer purchase intention.

Analisis Strategi Marketing Funding Officer Dalam Meningkatkan Minat Nasabah

Sat, 07 Sep 2024 00:00:00 +0700

This study aims to analyze the marketing strategies implemented by Funding Officers in increasing customer interest in Berlian Savings products at PT BPR Cipatujah Jabar Perseroda Rancah Branch Office, Ciamis Regency. This study uses a qualitative approach with a descriptive method. This study reveals that the marketing strategies implemented include a personal approach, outreach services, utilization of digital media, and promotional strategy through financial education and direct reward programs. The study's results indicate that customer trust, ease of access, and direct interaction with Funding Officers are the main factors contributing to the increase in the number of customers. However, there are several challenges, such as competition with other financial institutions and limited digitalization in marketing and banking services. Therefore, this study recommends increasing the digitalization of services, diversifying savings products, and strengthening financial education for the community. With a more innovative and adaptive strategy, it is hoped that BPR can increase competitiveness and customer loyalty in the long term.

City Branding Sebagai Kunci Sukses Pariwisata

Ahmad Zaki, Shelly Yuana Esa Saputri, Safira Tria Kamila, Ni Luh Anggita Ratri — Thu, 27 Feb 2025 20:06:57 +0700

Tourism plays a vital role in boosting regional economies, and Bangka Belitung, once known primarily for mining, has shifted focus to tourism following the success of the film Laskar Pelangi. City branding is crucial in showcasing the region’s uniqueness to a global audience. The local government has implemented various promotional strategies to increase visitor numbers, including tourism marketing and media partnerships. This research evaluates the effectiveness of the city branding strategy of the Province of Bangka Belitung Islands, aiming to provide recommendations for enhancing its tourism image and appeal. Using descriptive qualitative methods, with data collected through literature reviews and documentation, the study finds that the province employs logos, slogans, social media, and tourism events to build a positive image. Recommendations include increased social media engagement to boost tourism visibility and attract more visitors.

Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian di Toko Dinol Ollshop Kota Banjar

Riskeu Pransiska, Andri Helmi Munawar, Dara Siti Nurjanah, Dian Hadiani — Fri, 28 Feb 2025 13:23:01 +0700

This research examines the influence of sales promotions on purchasing decisions at the Dinol Ollshop, Banjar City. The problem in this research is that there will be fluctuations in the number of buyers in 2022, with the lowest growth being 91.1%. This is thought to be caused by unattractive promotions or inappropriate product selection as well as irregular sales promotions. The purpose of this research is to determine the effect of sales promotions on purchasing decisions. The research approach used is quantitative with explanatory methods. Primary data was collected using a simple random sampling technique from 100 respondents who were consumers of the Dinol Ollshop Shop in Banjar City. The statistical method used is product moment. The results of the analysis show that the sales promotion variables (X) and purchasing decisions (Y) are in the good category. The correlation coefficient value of 0.780 indicates a strong relationship between the two variables. In addition, the coefficient of determination of 0.609 indicates that 60.9% of the variation in purchasing decisions can be explained by sales promotions, while 39.1% is influenced by other factors not included in this study. With a significance value of 0.001, the results of the hypothesis test show that there is a significant influence from sales promotions on purchasing decisions at the Dinol Ollshop Shop, Banjar City.