Implementasi Program Pemberdayaan Usaha Kecil Dan Menengah Di Desa Kujangsari Kecamatan Langensari Kota Banjar

Studi Kasus Pada Usaha Kecil Dan Menengah Pengrajin Gula Merah

Abstract

The empowerment program of small and medium businesses does not run optimally to small and medium business actors in Kujangsari Village. This is due to various problems, one of which is the distribution of goods produced by the business of brown sugar experiencing a slowdown. This study uses a qualitative approach.There were several data collection techniques, namely literature study, field study consisting of observation and interviews with 7 informants, and documentation study.The results are coaching and outreach activities aim to improve the ability of SME producers or entrepreneurs and provide various ideas for Small Medium Enterpise products to be sold. There are only part of the SME players who have been fostered, so this activity is not evenly distributed or comprehensive for all SME players in Kujangsari Village. Meanwhile, the program created by the village of Kujangsari received full support from all parties and no one rejected or opposed these small and medium enterprise empowerment activities.