Strategi Pemerintah Daerah Kabupaten Pangandaran Dalam Penataan Pasar Kalipucang Tahun 2018

Abstract

This research is motivated by the local government's strategy in structuring the Kalipucang market which in this study is still not optimal in the market arrangement. The method used in conducting the research is a descriptive method with a qualitative approach. The duration of the study was approximately 14 months. The number of informants in the study was 16 people. Data collection techniques are library studies, and field studies (observations and interviews). The data analysis techniques in this study were data reduction, data presentation (data display), and conclusion drawing or verification. The results of the research conducted by researchers regarding observations and interviews suggest that there is still a lack of government in managing the Kalipucang market arrangement in Pangandaran Regency so that in carrying out the task of managing market planning it is not optimal, so the research has not been able to fully as stated by Adisasmita's opinion where in carrying out the task management by the local government must be responsible for structuring the Kalipucang market