STRATEGI PROMOSI TABUNGAN SIMPANAN ARISAN TASIKMALAYA (SIARTA) DI BANK PERKREDITAN RAKYAT NUSANTARA BONA PASOGIT GROUP 31 TASIKMALAYA

Abstract

This article is entitled "Promotion Strategy for the Tasikmalaya Arisan Savings Savings (Siarta) at the Bona Pasogit Group 31 Tasikmalaya People's Credit Bank".

Taking the title is dilated because the writer sees that there are problems that arise, namely the symptoms of problems that are related to the promotion strategy of the Tasikmalaya Arisan Savings Savings (Siarta) which is still not as expected.

Based on the results of the discussion and qualitative analysis, the implementation of the promotion strategy for the Tasikmalaya Arisan Savings Savings (Siarta) at the BPR Nusantara Bona Pasogit Group 31 Tasikmalaya Bank has not been implemented as a whole properly including: Kinds of Personal / Individual Sales and Publications on the Tasikmalaya Arisan Savings Savings (Siarta ) to customers. While the promotional strategy for the Tasikmalaya Arisan Savings Savings (Siarta) that has been good or has been fully implemented optimally at Bank BPR Nusantara Bona Pasogit Group 31 Tasikmalaya include: Kinds of Advertising and Kinds of Sales Promotions regarding Tasikmalaya Arisan Savings Savings (Siarta) to customers.

From the explanation above, referring to the hierarchy of promotional strategies that various promotional strategies for the Tasikmalaya Arisan Savings Savings (Siarta) are very important to support the implementation of work at Bank BPR Nusantara Bona Pasogit Group 31 Tasikmalaya which is carried out by employees even though not yet fully implemented, it needs improvement. and improvements in the future in order to achieve organizational goals, namely quality promotion strategies

Keywords: Promotion, Strategy, Saving