PENGARUH PERIKLANAN MELALUI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MITSUBISHI L300 PICK UP DI PT NUGRAHA SUMBER BERLIAN BANJAR

Abstract

Found some problems such as low consumer buying interest on Mitsubishi L300 Pick Up products resulting in sales turnover in PT Nugraha Sumber Berlian Banjar decreased, the lack of maximum advertising activity which resulted in the slow growth of consumers and the existence of business competitors offering similar products with more value. The purpose of this study is to know and analyze consumer loyalty and the influence of purchasing decisions to the product of PT Nugraha Sumber Berlian Banjar The research approach used in this research is quantitative approach with explanatory method type. The sampling technique using simple random sampling. The research was conducted on 65 consumers with statistical test using product moment method.

Keywords: Advertising, Purchase Decision