Analisis Strategi Marketing Funding Officer Dalam Meningkatkan Minat Nasabah
Studi Pada PT BPR Cipatujah Jabar Perseroda Kantor Cabang Rancah Kabupaten Ciamis
Abstract
This study aims to analyze the marketing strategies implemented by Funding Officers in increasing customer interest in Berlian Savings products at PT BPR Cipatujah Jabar Perseroda Rancah Branch Office, Ciamis Regency. This study uses a qualitative approach with a descriptive method. This study reveals that the marketing strategies implemented include a personal approach, outreach services, utilization of digital media, and promotional strategy through financial education and direct reward programs. The study's results indicate that customer trust, ease of access, and direct interaction with Funding Officers are the main factors contributing to the increase in the number of customers. However, there are several challenges, such as competition with other financial institutions and limited digitalization in marketing and banking services. Therefore, this study recommends increasing the digitalization of services, diversifying savings products, and strengthening financial education for the community. With a more innovative and adaptive strategy, it is hoped that BPR can increase competitiveness and customer loyalty in the long term.
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