ANALISIS BAURAN PROMOSI DALAM MENINGKATKAN PENJUALAN (Studi Kasus di Ichi Bento Cabang Banjar)

Abstract

Lack of promotion and limitations of promotional mix implementation, competition between franchise products that strictly influence consumer purchasing decisions to choose /chi Bento. The research method used is descriptive research method with qualitative approach. Based on the results of the analysis can be concluded the implementation of promotion mix in /chi Bento Banjar Branch is still not optimal because thepromotional activities should be based on the promo program from the center. The media used for promotion is very limited, only rely on brochures and no publicity to the media advertising both print and electronic media, constraints faced /chi Bento Banjar Branch of them in terms of taste or taste of the average, the public perception of unhealthyfast food, not too well known and lack of promotion, and lack of management management. How to overcome the appropriate strategy constraints used by Ichi Bento Banjar Branch is by word of mouth promotion to internet media, market development, product development and delivery service, promotion strategy