ANALISIS SERVICE CONVENIENCE DALAM MENINGKATKAN CUSTOMER SATISFACTION PADA JASA WEDDING ORGANIZER CV. ANPIAN CABANG BANJAR

Dara Siti Nurjanah

Dara Siti Nurjanah STISIP Bina Putera Banjar

Keywords: service convenience, customer satisfaction, wedding organizer

Abstract

The research approach used in this research is qualitative approach with descriptive method. Sampling technique with purposive sampling counted 10 people. The results of this service research is very beneficial to consumers who do not have spare time by using services wedding organizer CV ANPIAN, the company has implemented the service convenience (service convenience). Barriers that occur in improving customer satisfaction is complaints in terms of technical, and focus on clients who are less than the maximum. The efforts undertaken in improving customer satisfaction is to prepare the best vendors, need consulting activities before purchase, add a package specifically, wedding organizer must update the latest dress mode, the agreement on the stamp duty.

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