Analisis Toserba Yola Rancah Dengan Menggunakan Model Porter’s Five Forces

Abstract

The purpose of this research is to find out and analyze: 1) Application of Porter's Five Forces at the Yola Rancah Department Store; 2) Obstacles found in the Yola Rancah General Store in implementing Porter's Five Forces; and 3) The efforts made by the Yola Rancah Department Store to overcome obstacles in the context of implementing Porter's Five Forces. In this study the researcher collected data in the form of information related to the problem to be studied. The results of the analysis using Porter's Five Forces and its application to the Yola Rancah Department Store are to deal with competitive forces so that they can achieve profitability above the industry average by having a sustainable competitive advantage